Culture Icon Comparison: McDonald's & KFC VS China Town

I choose McDonald’s and KFC to be American culture icon. Because it is one of the most chain stores in the world, and that it is planted in other countries, probably it forms the first impression in a foreigner’s view about America.
And also, I take China town as a Chinese culture icon as a comparison. The McDonald’s and China town are all spread across the world, and that’s how we show ourselves.


McDonald’s & KFC

Comfort: these fast food stores are nice place to sit, because they’re neat and have nice temperature in all seasons. Seats are of different sizes and shapes, one can choose whichever he wants. Restrooms are available to all and they’re also fairly clean.
Hospitality: M&K are open for all. Many people come for different purposes instead of purchasing food there, for example, some go there meeting friends, some want to go to the restroom, some want to study. They’re all welcomed.
Private Service: M&K are trying to take care of everybody especially for children. They have children wash desks and toy areas. There’re physical disabled facilities. Everyone who comes on his birthday would receive a blessing of M&K, and blessings of all who are there, too.
A mosaic culture, America respects your culture: M&K have some food that is based from the custom country’s habits and needs. For example, KFC has oil stick and a kind of clay oven roll that is especially a twin of Chinese food. They’re the combination of Chinese and American fast food. The KFC was collecting the English translation of 烧饼（clay oven roll）and it attracted a lot of people. People buy food from M&K and they also buy favorable impression about M&K. Oil sticks in KFC

Oil sticks of the original look

Commercial: a clay oven roll of KFC for Chinese

China Town

China is open to the world: almost every big city has a China town. That’s because Chinese or Chinese immigrants spread all over the world. The number of China town is increasing and it shows that Chinese are encouraged to see the world. It’d always be like that. And many foreigners go there to experience Chinese life, too. So, China towns are built for mutual understanding in the first place.
Home is where Chinese traditions continue: China and western cultures are different from food, size, general personalities etc. Chinese tend to live together and I have to say that living together creates a sense of security in Chinese notions. That’s because living with people of a same language, a similar life habits as you lessens the culture shock and make you feel like home.
A pride in culture: we build China town because China is so different from other countries from almost all aspects of life. And of course we acknowledge the life style of others. And the most significant thing is that there’re many Chinese around the world and Chinese need a cultural identity. That’s pretty positive I think, because first of all we welcome the world to see us.